A Dutch horticultural trade mission to the Kingdom of Saudi Arabia will take place from October 17 to 20. The aim of the mission is to show that the Dutch horticulture sector offers an answer to Saudi Arabia’s demand for self-sufficiency in food security.

The trade mission is initiated by Dutch Greenhouse Delta (DGD) and InnovationQuarter and organized in close cooperation with the Agricultural office of the Kingdom of the Netherlands in Riyadh, Saudi Arabia.

No fewer than seventeen companies participate. Part of the trade mission includes participation in Saudi Agriculture with a joint NL booth. Saudi Agriculture is the largest B2B event of the agriculture sector in the Gulf region.

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Saudi has launched a major reform program ‘Vision 2030’, which is a strategic framework to reduce Saudi Arabia's dependence on oil and diversify its economy.

It earmarks significant funding towards dramatically bolstering the country's food production and processing power. The challenging climate, however, requires innovation and sustainability in agriculture to produce high-quality fruits and vegetables year-round.

In recent years, the Saudi government as well as the business community – has shown great interest in Dutch advanced and high-tech solutions to enable the safe and secure production of food.

Meanwhile, an extensive network of relationships between the Dutch horticultural sector and Saudi Arabia has been established.

This trade mission is the fourth physical trade mission within the PIB (Partners for International Business) program: HortiRoad2TheGulf; The Dutch Approach to the Globe’s Rising Demand for Self-Sufficiency in Food Security’.

Within this public-private partnership, a series of activities and programs are organized to powerfully position Dutch horticulture in the Gulf region, under the leadership of Dutch Greenhouse Delta and InnovationQuarter.

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