Atlantis, The Palm has announced the selection of nine local sustainability projects that will receive funding from the $1 contribution initiative the resort launched in June 2021.

Over the past 12 months, for every marine animal experience participated in by a guest, Atlantis, The Palm has collected $1, which has resulted in a $120,000 investment fund for the Atlantis Atlas project.

The initiative aims to support UAE-based conservation and sustainability projects to help protect the ocean and the environment, focusing on four key groups of wildlife; sharks, rays, dolphins, and corals, and two key threats to the ocean; unsustainable seafood and plastic pollution.

The first project the funding will support is UAE’s leading social enterprise Goumbook on their ‘Save The Butts’ campaign.

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This initiative sees the collection of cigarette butts littering beaches and public areas and uses circular economy principles to recycle the waste to create valuable material from it.

The initiative will also provide a year of funding for UAE-based Seafood Souq, which will support the development of a digital platform to make seafood trade more efficient, sustainable, transparent and traceable.

Kelly Timmins, Director Conservation, Education & CSR of Atlantis Dubai, commented: “We are excited to work with existing and new partners for this years round of funding, in order to protect species and their habitats.

"As an organisation accredited by the Association of Zoos and Aquariums (AZA), we are dedicated to supporting partners who are actively working in the field and local community to make a difference."

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