Middle East Fashion Week to Brainstorm Sustainable Practices

The second edition of Middle East Fashion Week (MEFW), organized by the Middle East Fashion Council (MEFC), is set to take place from Nov. 7-10 at The Agenda in Dubai Media City.

The event will hold the second edition of the Middle East Sustainable Fashion Forum, a panel of speakers leading discussions on environmentally responsible and financially viable ways to integrate sustainable practices into the design process and the supply chain.

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The event will deliberately be hosted at The Agenda, which is working to become the world’s first carbon negative performance venue.

Once fully developed, The Agenda will harness readily available cutting-edge technology to ensure that its own power consumption is kept at a minimum.

Through a number of key action plans, which include forestation, the venue is looking to offset 150% of the emissions. The event will also be using the latest technology to reduce power consumption.

Guests attending the event will be able to see their individual carbon footprint for attending the shows and how it is offset.

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