AGMC Launches the RIDDARA RD6 High Performance Fully Electric 4x4 Pickup
AGMC, the official distributor for RIDDARA vehicles in the UAE, has launched the brand’s first fully electric 4x4 pickup in the United Arab Emirates – the RIDDARA RD6.
Capable, practical and reliable, the RD6 is a high-performance pickup offering more choice in green mobility to eco-conscious drivers in the UAE.
The news comes following an agreement signed recently between AGMC, one of the UAE’s leading vehicle importers and an authorised distributor for Geely vehicles, and RIDDARA, a 100% electric pickup truck brand under Geely Holding Group, for AGMC to distribute the brand across the UAE.
Commenting at the launch, Dr. Andreas Schaaf, CEO - Geely Group Brands at AGMC, said: “We are thrilled to launch the RIDDARA RD6 in the United Arab Emirates. The launch of this exciting new 100% electric pickup represents the first significant milestone in our new partnership with RIDDARA.
"Offering a stylish, practical, high-performance pickup such as the RD6 to our customers in the UAE aligns with our objectives to offer more choice, more quality, and more excitement in our range.
"RIDDARA is set to establish a whole new category to the UAE market with an affordable, yet high-performance fully electric pickup that is capable, practical and thrilling to drive.
"AGMC has always been committed to leading automotive technology innovation in the UAE market, and the arrival of the all-electric RIDDARA RD6 pickup truck will undoubtedly enrich our product lines and bring more choices for green mobility to our customers."
Dr. Ling Shi Quan, CEO of RIDDARA added: “I am extremely excited to witness this historical launch of RIDDARA, a new energy outdoor ecological brand under Geely Holding Group, here in Dubai.
"The RIDDARA RD6 will bring a brand-new intelligent, green and electrified experience to all pickup truck users across the Middle East."
Thrilling, Versatile, Sustainable
The RIDDARA RD6 is a sophisticated all-new 4WD pickup set to revolutionise the way EV drivers enjoy their vehicles, taking EV pickup ownership to the next level with a more exciting and enjoyable experience.
It is based on the M.A.P. (Multiple Attached Platform) 100% electric pickup truck architecture independently developed by Geely Holding Group.
As China's first and only platform built specifically for electric pickup trucks, the M.A.P. platform integrates Geely Group's cutting-edge technology and rich experience in the field of electric vehicles.
Through this platform, RIDDARA has not only demonstrated unprecedented EV design and performance, but also established new innovations in safety, intelligence and environmental protection.
Developed for UAE Weather
The launch of the RIDDARA RD6 follows a comprehensive regional testing programme, the final stages of which took place in the UAE in the summer of 2024. The testing was carried out to ensure optimal performance of the vehicles batteries, motors and systems in the region’s hot weather climate.
Hot-weather testing in the region highlights the brand’s commitment to environmental protection and delivering sustainable mobility solutions on a global scale. The extreme heat of the UAE offers an ideal testing ground for RIDDARA’s advanced electric technology.
The testing was an absolute success, with the RIDDARA RD6 passing with flying colours, and all systems operating nominally throughout the programme.
